Press & news
Here journalists, retailers and partners will find news, factual material and downloadable press material about Annika Gustavsson Jewelry — the jewelry brand from Visby on Gotland.
Press releases
Official news from Annika Gustavsson Jewelry. For full background, high-resolution images or comment — contact us at the bottom of the page.
In the media
Articles, features and mentions of Annika Gustavsson Jewelry.
Annika Gustavsson Jewelry at a glance
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. The store and workshop are at Sankt Hansgatan 26 in the World Heritage town of Visby on Gotland. The pieces are designed in Visby on Gotland in sterling silver 925 and in 14k and 18k gold, with a visual language drawn from the island's coastal landscape. The brand is particularly known for the Knappkorall collection in fossilised Gotland coral and for bespoke engagement and wedding rings.
- Founded
- 2014
- Founder
- Annika Gustavsson, goldsmith and designer
- Store & workshop
- Sankt Hansgatan 26, 621 56 Visby, Gotland
- Category
- Jewelry in sterling silver and gold
- Material
- Sterling silver 925, 14k and 18k gold, natural diamonds and gemstones
- Signature material
- Knappkorall — fossilised coral from the coast of Gotland, over 430 million years old
- Collections
- Knappkorall, Heart of Gotland, KARG, Egentid, Martall, Got Your Back, Visby, Leilu, Lace, Havsbris, Trace
- Speciality
- Bespoke engagement and wedding rings, shaped together with the customer
- Customer reviews
- 4.9 out of 5.0 on Trustpilot with 242 reviews
- Markets
- Sweden, Germany and international via the online store
- Website
- annikagustavsson.se
- Press contact
- info@annikagustavsson.se · 0730-60 60 77
Awards
- 2025Årets Tillväxtbolag (Growth Company of the Year)Tillväxt Gotland
- 2018Årets Marknadsförare (Marketer of the Year)Marknadsföreningen Gotland
- 2015Årets Butik (Store of the Year)Visby Centrum
- 2014Young DesignerFormex
- 2013Precious TalentJewa
About Annika Gustavsson Jewelry
Please use the texts below word for word — they are written to be published without editing. The guidelines apply whenever the brand, the collections or the logo are mentioned.
Ready-to-use texts
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. From the store and workshop at Sankt Hansgatan 26 in Visby come pieces in sterling silver and gold, designed in Visby on Gotland with a visual language drawn from the island's coastal landscape.
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. The store and workshop are at Sankt Hansgatan 26 in the World Heritage town of Visby on Gotland. The pieces are designed in Visby on Gotland in sterling silver 925 and in 14k and 18k gold, with a visual language drawn from the island's limestone, coast and barren nature. The range includes collections such as Knappkorall, Heart of Gotland, KARG and Egentid, along with bespoke engagement and wedding rings shaped together with each customer. In 2025 the brand was named Årets Tillväxtbolag (Growth Company of the Year) by Tillväxt Gotland.
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. After an earlier career in finance she trained for four years as a jewelry designer and goldsmith in Stockholm and Copenhagen, and in 2014 opened a store and workshop in the heart of the World Heritage town of Visby on Gotland. The pieces are designed in Visby on Gotland in sterling silver 925 and in 14k and 18k gold, with natural diamonds and gemstones. The visual language is restrained and organic, drawing clearly on the island's limestone, coastline and light. The collections include Knappkorall, in which fossilised coral from the coast of Gotland — over 430 million years old — is set in silver, as well as Heart of Gotland, KARG, Egentid and Martall. A significant part of the business is bespoke engagement and wedding rings, shaped in dialogue with each customer. The brand sells through the store in Visby and its online store to Sweden, Germany and internationally, and has been named Årets Tillväxtbolag 2025 (Growth Company of the Year) by Tillväxt Gotland and Årets Marknadsförare 2018 (Marketer of the Year) by Marknadsföreningen Gotland.
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. Its store and workshop are located at Sankt Hansgatan 26 in the medieval town of Visby on Gotland. The pieces are designed in Visby on Gotland in sterling silver and gold, shaped by the island's coastal landscape.
Writing and usage rules
Brand name
The brand is always written Annika Gustavsson Jewelry — with the American spelling. Never write "Jewellery". On repeat mention in running text, "Annika Gustavsson" is fine.
Collection names
Collection names and Gotland place names are never translated, in any language: Knappkorall, Heart of Gotland, KARG, Egentid, Martall, Got Your Back, Visby, Leilu, Lace, Havsbris, Trace, Fårö, Hamra.
Origin
Write "designed in Visby on Gotland". Avoid any wording about country of manufacture, and avoid the words handmade and handcrafted.
Material
Sterling silver 925 and 14k and 18k gold, with natural diamonds and gemstones. Knappkorall is fossilised coral from the coast of Gotland, formed over 430 million years ago — always use that wording.
Logo
The logo consists of the symbol (the AG monogram) and the wordmark ANNIKA GUSTAVSSON JEWELRY. The parts can be used together or separately — both work on their own. There is also a circular version. The logo is used in its original form without altered proportions, colours or effects, in graphite grey (#4C4C4C) or white on a dark background.
Address and contact
Store and workshop: Sankt Hansgatan 26, 621 56 Visby, Gotland. Write the address out in full — not "St:Hansgatan". Email: info@annikagustavsson.se
Typography
Digital: headings in Montserrat Bold caps, subheadings in Noto Serif Italic, body text in Montserrat Book.
Print: headings in Gotham Bold caps, subheadings in Georgia Italic, body text and captions in Gotham Book, contact details in Gotham Medium caps.
Brand colours
Logo
Download press material
Logos, high-resolution images and factual material for publication. If you need something that isn't here, get in touch and we'll produce it.
Logo package
Primary logo and symbol in dark and light versions, for print and digital.
Brand guidelines
Colours, typography and guidelines for how the logo may be used.
Product images
A selection of pieces from Knappkorall, Heart of Gotland, KARG and Egentid in high resolution.
Portrait — Annika Gustavsson
Press portraits of the founder, in the workshop and in the store.
Store and workshop in Visby
Lifestyle images from the store and workshop at Sankt Hansgatan 26.
Fact sheet
Collected facts about the brand, the collections and the materials.
The material may be used freely in editorial contexts concerning Annika Gustavsson Jewelry. Images must not be cropped in a way that distorts the piece, and should be published with the photographer credited where one is named. For commercial use, please contact us first.
Frequently asked questions from the press
The answers below are written so they can be quoted directly.
What is Annika Gustavsson Jewelry?
Annika Gustavsson Jewelry is a Swedish jewelry brand founded in 2014 by goldsmith and designer Annika Gustavsson. The store and workshop are at Sankt Hansgatan 26 in Visby on Gotland. The pieces are designed in Visby on Gotland in sterling silver 925 and in 14k and 18k gold.
Who is Annika Gustavsson?
Annika Gustavsson is a goldsmith, designer and the founder of Annika Gustavsson Jewelry. She grew up on Gotland and trained for four years as a jewelry designer and goldsmith in Stockholm and Copenhagen, after an earlier career in finance. She designs every collection herself.
What is knappkorall?
Knappkorall is fossilised coral that formed on the seabed over 430 million years ago and is found today along the rocky coast of Gotland. Every knappkorall is unique in shape and pattern. The material is set in silver in the Knappkorall collection, the brand's most reviewed collection.
Where is the store?
The store and workshop are at Sankt Hansgatan 26 in the old town of Visby on Gotland, in a medieval stone building within the World Heritage area. The full range is available there, including engagement and wedding rings.
What distinguishes the brand's engagement and wedding rings?
Engagement and wedding rings are shaped in dialogue with the customer during a personal consultation, in the store or online, covering design, material, stone and budget. The rings are produced in the brand's own workshop, which makes entirely individual solutions possible.
How should the brand name be written?
The brand is written Annika Gustavsson Jewelry, with the American spelling of Jewelry. Collection names such as Knappkorall, KARG, Heart of Gotland and Egentid are never translated, whatever language the text is written in.
Press contact
For interviews, loan pieces for photography, high-resolution images or comment:
Annika Gustavsson Jewelry
Sankt Hansgatan 26
621 56 Visby, Gotland
We respond to media enquiries as soon as we can.