About us

Annika Gustavsson Jewelry

Beautiful, timeless jewelry drawn from the barren nature of Gotland

Annika Gustavsson began making jewelry in the evenings while building a career in finance. It did not take long before she realised she had found her real passion. What followed was an inward journey that eventually led her to take the leap and train as a jewelry designer and goldsmith. After four years of study in Stockholm and Copenhagen, she opened her own store and workshop in the heart of the World Heritage town of Visby in 2014. This is where timeless jewelry takes shape, inspired by the nature of Gotland and influenced by the relaxed, fashion-aware atmosphere of Copenhagen.

“The nature of Gotland is close to my heart, and it is where I turn when I need strength and inspiration.”

Since finding her place at the bench, Annika has carefully built several classic collections that have become hugely popular. Her focus is on clean-lined pieces that can be varied and combined to suit every moment in life — all created with feeling, and inspired by the island's barren landscape, which is a reminder of the beauty and the force of the natural world.

Annika also designs engagement and wedding rings. Together with you as a customer, she creates a ring based on personality, wishes and budget. Her long experience, creative eye and feeling for detail result in rings with a real wow factor, whether you prefer something small and understated or something that takes up space.

Annika has also developed a collection of cocktail rings with stones in different colours and shapes. These, too, can be created around you and your wishes.